WonderlandAR

WonderLandAR is a set of interactive experience that helps children patients in dealing with hospital phobia during their hospital journey. It transforms the hospitals and local clinics into interactive and playful environments with using AR and AI technology. For instance, waiting time at hospitals generally, increase children’s and parents’ anxiety. Physicians may lose a lot of time and energy for convincing children even before simple examinations. WonderLandAR aims to provide an affordable service financially and experience wise for both customers and users. 

WonderLandAR awarded $5000 Grants by NYC Media Lab & Publicis Health. As a part of the 6 Weeks Accelerator Fellowship Program, we received mentorship from NYC Media Lab, Publicis Health, and guest industry leaders.

Project | NYC Media Lab & Publicis Health AR + Health 6-Week Accelerator Program
Role |  User Research, User Interviews, User Journey Design, Business Plan Development, MVP Development
Skills | Design Thinking, Storyboarding, Prototyping, Human Relations
Team | Tuba Ozkan (UX Design Lead), Misung Kim (Visual Designer), Taeyeon Kim (Developer)

Design Question

Most children develop a hospital phobia based on their previous unpleasant experience at hospitals. Hospital experience is usually overwhelming not only for the children but also for the parents and pediatricians.  How might we design a better hospital experience that leaves good memories behind for the kids, parents and the pediatricians?

Design Goal: Design mobile-based AR experiences for children who have to visit hospitals frequently for long-term treatment.

Personas

arch2-04
arch2-04-01

Customer & User Research

We conducted fifty (50) customer and user interviews during 6 weeks period. By presenting customer insights and project development every week to the experts and our mentors, we developed our project weekly. We interviewed with children hospitals, pediatricians, and parents to learn about the process of their experience, to understand better the strengths and weaknesses of our idea. Every week, we pivoted our business plan according to the customer insights and our market research.

User Insights

  • "Waiting time is the biggest problem for both my kid and me." - Parent & Patients
  • "Before the treatment, I walk through the procedure that the patient will take and convincing the patient sometimes takes up to one hour." - Pediatricians
  • Users prefer not to give a mobile phone to their kids during their hospital visit. 

Market Research: Market Size, Revenue Model and Petal Diagram

1-02
1-01
channel economics-03
CHANNELsEconomics-05
petal-01

Design Solution

WonderLandAR is a set of interactive experience that helps children patients in dealing with hospital phobia during their hospital journey. It transforms the hospitals and local clinics into interactive and playful environments by using AR and AI technology.

User Journey 

SB1
SB3
SB2
SB4

 Selected Works